Technically Incorrect

A survey performed by the Lewis PR company, revealed that twenty percent of Brits interviewed thought Steve Jobs was a footballer(soccer player).

Though many of you are shocked at the mere thought, Web-Writer is not surprised.

This result is unsurprising to us at Web-Writer because "Steve Jobs" really does sound like a soccer player. The name makes you think of a man who spits a lot, pushes his opponents, and stares menacingly at referees.

The fact is, that the majority of the world has no interest in the personalities of the business world. In this same survey, five percent of respondents thought Bill Gates was one of the Great Train Robbers of the 1960s.

Real people are, even in these supposedly technological times, still not quite like tech people.

Selling to real people is about making them feel at ease with picking up a simple, attractive gadget and having some idea of what they might do with it.

And this is something that Steve Jobs, the one who isn't a destructive lower-level soccer player but a brilliant marketer, understands so very, very well.

Web-Writer tech heads create easy to manage websites that rank well on search engines. Visit the Web-Writer website to get a jargon free, straight forward introduction to getting website design without all the effort.